the counterFranchise

The Counter® is expanding its premium burger franchise into new markets. The Counter is actively seeking entrepreneurs with a passion for creating the best burger experience and the desire to learn more about one of the best franchise opportunities available.

FEATURED IN

ABOUT US

The Counter offers a fresh, unconventional approach to the typical hamburger restaurant, allowing guests to create their ultimate burger. Choosing from 7 proteins, 12 cheeses, 31 signature toppings, 20 sauces, 6 buns, and 4 fresh greens, guests can create more than a million possible burger combinations, all served in a full-service, casual-dining atmosphere punctuated by industrial décor and upbeat music.

THE CONCEPT

CREATE YOUR OWN

Burger restaurant

  • Customization to meet individual lifestyles
  • Opened first location in Santa Monica in 2003
  • Innovative twist on an American classic
  • High quality, locally sourced ingredients
  • Craveable, proprietary flavors
  • Hospitality-driven culture
  • Modern, progressive setting

THE SPACE

PIONEER IN UPSCALE,

Premium Burger Market

  • Features oversized glass roll-up doors*
  • Designed to be efficient & maximize operational efficiency
  • Average 2,000 to 3,000 square feet
  • 75 – 95 Seats
  • End Cap or Corner locations preferred
  • Lifestyle centers or multi-purpose developments
  • Environmentally sound design

*Where possible

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THE COUNTER IN THE NEWS

The Counter - Food
The Culture and Lifestyle Benefits to Franchising With The Counter®
12 February, 2020
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How the build-your-own gourmet burger franchise affords its franchise owners the opportunity for strong potential returns and a desirable work/life balance. Many of those looking to escape the corporate grind and move on to their next business venture are looking for more than just a means of securing their future for retirement—though that’s plenty important, … Continue reading "The Culture and Lifestyle Benefits to Franchising With The Counter®"

The Counter - Food
How The Counter® Benefits From The Backing of Kahala Brands™
12 February, 2020
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Thanks to Kahala Brands’ tried-and-true processes, The Counter is able to provide its franchisees with top-notch training, support and efficiency. With the expansion of The Counter underway, the industry knowledge powering the brand’s growth is well-seasoned thanks to its parent company, Kahala Brands. While The Counter’s custom-built gourmet burgers are undoubtedly that which fuels the … Continue reading "How The Counter® Benefits From The Backing of Kahala Brands™"

The Counter - Food
The Counter Recognized on Franchise Times’ Top 200+ List for 2019
05 November, 2019
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The full-service gourmet burger concept locked in the No. 352 spot on this year’s list. Top burger franchise The Counter has been named to Franchise Times’ Top 200+ List for 2019, locking in the No. 352 spot. The Franchise Times Top 200+ annually ranks 500 of the largest franchise systems in the United States according … Continue reading "The Counter Recognized on Franchise Times’ Top 200+ List for 2019"