the counter
Franchise

The Counter® is expanding its premium burger franchise into new markets. The Counter is actively seeking entrepreneurs with a passion for creating a the best burger experience and the desire to learn more about one of the best available franchise opportunities available.

FEATURED IN

ABOUT US

The Counter offers a fresh, unconventional approach to the typical hamburger restaurant, allowing guests to create their ultimate burger. Choosing from 7 proteins, 12 cheeses, 31 signature toppings, 20 made-from-scratch sauces, 6 buns, and 4 fresh greens, guests can create more than a million possible burger combinations, all served in a full-service, casual-dining atmosphere punctuated by industrial décor and upbeat music.

THE CONCEPT

CREATE YOUR OWN

Burger restaurant

  • Customization to meet individual lifestyles
  • Opened first location in Santa Monica in 2003
  • Innovative twist on an American classic
  • High quality, locally sourced ingredients
  • Craveable, proprietary flavors
  • Hospitality-driven culture
  • Modern, progressive setting

THE SPACE

PIONEER IN UPSCALE,

Premium Burger Market

  • Features oversized glass roll-up doors*
  • Designed to be efficient & maximize operational efficiency
  • Average 2,000 to 3,000 square feet
  • 75 – 95 Seats
  • End Cap or Corner locations preferred
  • Lifestyle centers or multi-purpose developments
  • Environmentally sound design

*Where possible

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