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the counterFranchise

The Counter® is expanding its premium burger franchise into new markets. The Counter is actively seeking entrepreneurs with a passion for creating the best burger experience and the desire to learn more about one of the best franchise opportunities available.

FEATURED IN

ABOUT US

The Counter offers a fresh, unconventional approach to the typical hamburger restaurant, allowing guests to create their ultimate burger. Choosing from 7 proteins, 11 cheeses, 30 signature toppings, 17 made-from-scratch sauces, 6 buns, and 3 fresh greens, guests can create more than a million possible burger combinations, all served in a full-service, casual-dining atmosphere punctuated by industrial décor and upbeat music.

THE CONCEPT

CREATE YOUR OWN

Burger restaurant

  • Customization to meet individual lifestyles
  • Opened first location in Santa Monica in 2003
  • Innovative twist on an American classic
  • High quality, locally sourced ingredients
  • Craveable, proprietary flavors
  • Hospitality-driven culture
  • Modern, progressive setting

THE SPACE

PIONEER IN UPSCALE,

Premium Burger Market

  • Features oversized glass roll-up doors*
  • Designed to be efficient & maximize operational efficiency
  • Average 2,000 to 3,000 square feet
  • 75 – 95 Seats
  • End Cap or Corner locations preferred
  • Lifestyle centers or multi-purpose developments
  • Environmentally sound design

*Where possible

GET STARTED TODAY







    *Required field

    Do Not Sell or Share My Personal Info – California Only

    You may submit additional information and questions to The Counter Franchise Development Department at franchising@kahalamgmt.com or MTY Franchising USA, Inc., 9311 E. Via de Ventura, Scottsdale, AZ 85258.

    © [MTY Franchising USA, INC.] The information provided herein is for informational purposes only and is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise; nor is it directed to the residents of any particular jurisdiction within the U.S. or elsewhere. The following states currently regulate the offer and sale of franchises: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, and WI. If you are a resident of one of these states, or of a jurisdiction that has similar requirements, we will not offer you a franchise until we have completed the applicable registration (or obtained the exemption from registration) and complied with any other applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction. Regardless of what state you reside in, an offering can only be made by a franchise disclosure document.