WHY THE COUNTER
With the gourmet burger segment showing no signs of slowing, The Counter® is looking to expand throughout the U.S. The Counter specializes in a customized experience with premium ingredients and endless options that sets it apart from other burger franchises.
BEST-IN-CLASS TRAINING AND SUPPORT
Learn MoreAVAILABILITY IN TOP MARKETS
Learn MoreECONOMIES OF SCALE
Learn MoreUNPARALLELED CUSTOMIZATION
Learn MoreFOCUSED ON QUALITY
Learn MoreWEST COAST INSPIRED
Learn MoreBEST-IN-CLASS TRAINING AND SUPPORT
The Counter® supports its franchisees at every stage of business ownership. The Counter starts by providing comprehensive training at its corporate headquarters followed by two weeks of on-site, hands-on training. Once the location is opened, The Counter provides ongoing training and monthly check-ins along with access to its best-in-class in-house marketing and PR teams to support growth.
AVAILABILITY IN TOP MARKETS
With available opportunities in high-potential markets, a loyal brand following, and strong brand appeal that caters to different tastes and appetites, it is the prime time to become a The Counter® franchisee.
ECONOMIES OF SCALE
When you join The Counter®, you join the Kahala Brands family of franchise brands, providing access to a team of veteran franchise and restaurant leaders with unmatched experience in the industry. Kahala Brands’ team makes every resource available to support the growth of your business, from a robust training program and support programs, discounted goods and services from Kahala’s vendor partners, to marketing assistance and more.
UNPARALLELED CUSTOMIZATION
The Counter® stands out from other burger concepts by allowing guests to create the burger or salad of their dreams. Guests can choose from more than 70 ingredients to customize their meal. Whether it’s a 1 lb. bison burger with smoked gouda and grilled onions or a low-carb grilled-chicken salad with fresh greens, bleu cheese and tangy Asian dressing, each meal is customized to the exact specifications of the guest. The Counter caters to virtually any dietary restriction without sacrificing taste. Vegan burgers, low-carb options, vegetarian burgers and an entire gluten-free menu offer an array of options for all guests.
FOCUSED ON QUALITY
The Counter® is passionate about quality. From the hormone-free and antibiotic-free beef to the made-from-scratch sauces, every menu item is prepared to the highest standard, making The Counter the go-to choice for burger connoisseurs.
WEST COAST INSPIRED
Established in Santa Monica in 2003, The Counter® was conceived as an innovative twist on an American classic. From day one, The Counter’s goal has been to offer customers fresh, high-quality, gourmet burgers that can be customized to meet every guests’ specific cravings. As soon as the restaurant opened its doors for business, it was clear the concept would catch on. That’s why The Counter began franchising just two short years later, in 2005.
Franchisee Testimonials
PETER KATZ
MULTI-UNIT FRANCHISE OWNER
Back when I opened my first location in Palo Alto, you could only find a high-quality, gourmet burger at high-end restaurants in the area. There wasn’t a fast-casual space dedicated to perfecting the American staple. The Counter – with limitless ingredient combinations and quality ingredients – completely changed the burger game.
FRANK CHAO
MULTI-UNIT FRANCHISE OWNER
Our customers have different palates and I’m proud to offer a menu that appeals to a changing appetite. Our variety speaks widely for us.
PETER KATZ
FRANK CHAO
Ready to learn more?
Fill out the below form with your information and one of our team members will follow up with you directly
Do Not Sell or Share My Personal Info – California Only
You may submit additional information and questions to The Counter Franchise Development Department at franchising@kahalamgmt.com or MTY Franchising USA, Inc., 9311 E. Via de Ventura, Scottsdale, AZ 85258.
© [MTY Franchising USA, INC.] The information provided herein is for informational purposes only and is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise; nor is it directed to the residents of any particular jurisdiction within the U.S. or elsewhere. The following states currently regulate the offer and sale of franchises: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, and WI. If you are a resident of one of these states, or of a jurisdiction that has similar requirements, we will not offer you a franchise until we have completed the applicable registration (or obtained the exemption from registration) and complied with any other applicable pre-sale registration and/or disclosure requirements in the applicable jurisdiction. Regardless of what state you reside in, an offering can only be made by a franchise disclosure document.